5 Reasons to Buy a Loose Diamond

Is it better to get a diamond before you pick out a ring?

When shopping for diamond jewelry, you have two choices: (1) get a jewelry piece with the stone already set, or (2) get the diamond first and the setting later. Which approach should you choose? While it may seem daunting to buy a stone without a ring, don’t worry. On top of being a fun and creative experience, this process makes for endless customization and a truly unique piece of jewelry.

Let’s break down why you should consider purchasing your stone first!

1. Endless options

Browsing through a selection of loose diamonds, you’ll notice you have many ways to refine your search to get the exact diamond you want. Each of the 4 C's allows you to filter to your heart's desire. You also have the freedom to choose where your ring comes from—your partner deserves a ring as unique as they are. Why restrict yourself to a limited selection of rings at a major retailer? Which brings us to…

2. Support local businesses

When it comes to selecting (and sizing) a custom ring for your diamond, there’s no better resource than your local jeweler. Many enjoy the personal, hands-on selection and fitting process that only an in-person jeweler can provide. After purchasing your perfect diamond, we recommend supporting a certified independent jeweler. Find one near you on the Independent Jewelers Organization directory: https://www.ijo.com/directory

3. Take some pressure off yourself!

Let’s be real for a minute: a proposal comes with a lot of pressure. Picking a ring they'll cherish forever only intensifies that pressure. If your partner is particular about their ring, consider proposing with the loose diamond. Then go have fun together picking and customizing the ring. They’ll get exactly what they want and will be proud to show off their ring!

4. Price transparency

A ring with a set diamond has one price. Very rarely does that price show exactly what you’re paying for—many markups are hidden within the ring itself! Buying a loose diamond allows you to know exactly what you are paying for. It also gives you the freedom to pick a ring of the quality (and price) you want.

5. Clear quality

When you look at a diamond in a ring, it can be difficult to get a good look at the cut, color, and clarity of the stone. With a loose diamond, however, you’re able to see the actual quality of what you’re buying. There’s no 14-karat gold for the imperfections to hide behind.